Ma’an Social Impact Model
The Authority of Social Contribution – Ma’an was established to enable social innovation, to bring to life the vision of creating collaborative communities in Abu Dhabi
We are only few years into a long-term impact journey, which is transforming our community through a culture of giving and participation
Working with our partners, we are building a sustainable culture of social contribution, nurturing an innovative and dynamic third sector to address social priorities in the Emirate of Abu Dhabi
The Impact Triangle
Impact
Outcome
(Beneficiary Experience)
Output
(Program/service - Enablers, Initiatives)
Ma'an Social Impact Steps
A Human-Centered Organization
Community and Social Development
Collective Impact
Storytelling
Social Construct
Ma’an Social Impact Model provides us with an evidence-based approach that guides our work to achieve a holistic and sustainable social impact.
Ma’an’s social impact model illustrates Ma'an's approach to building a more cohesive, productive, and sustainable community, which provides well-being and happiness to all people in Abu Dhabi. Our model was the result of an inquisitive research and in-depth analysis. It encapsulates five key interconnected themes: A human-centred organisation, community development, collective impact, storytelling, and social construct.
Ma’an Social Impact Model
Engagement
Participation
inclusion
human-centred
1Initiative enablers
- Quality of life survey
- Ma’an social lab
- Join the conversation
community development
2Initiative enablers
- SOCIAL INVESTMENT FUND
- CSR through Ma’an
- SOCIAL INCUBATOR & ACCELERATOR
Identify, Link, Deploy.
Develop, Resource, Scale.
ASSETS [Contribution]
collective impact
3Initiative enablers
- COMMUNITY ENGAGEMENT
- SOCIAL CONTRACTING
Asset 1 + Asset 2+
Asset 3 + Asset 4
= IMPACT
evidence of impact
storytelling
4Initiative enablers
- OUTREACH MANAGEMENT
social construct
5cohesion
productivity
sustainability
deployed
AED 36M
To support social causes
benefited
724K
Citizens and residents in Abu Dhabi through our programmes, initiatives and services
incubated
58
New non-for-profits or social enterprises
supported
134
Successful social impact project
hours
16K
Volunteering in Abu Dhabi