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Ma’an Social Impact Model

The Authority of Social Contribution – Ma’an was established to enable social innovation, to bring to life the vision of creating collaborative communities in Abu Dhabi

We are only few years into a long-term impact journey, which is transforming our community through a culture of giving and participation

Working with our partners, we are building a sustainable culture of social contribution, nurturing an innovative and dynamic third sector to address social priorities in the Emirate of Abu Dhabi

The Impact Triangle

Impact

Long-term, sustained, positive change

Outcome

(Beneficiary Experience)

Immediate, short-term experiance

Output

(Program/service - Enablers, Initiatives)

Things we do: programs, activities

Ma'an Social Impact Steps

A Human-Centered Organization

Community and Social Development

Collective Impact

Storytelling

Social Construct

Ma’an Social Impact Model provides us with an evidence-based approach that guides our work to achieve a holistic and sustainable social impact.

Ma’an’s social impact model illustrates Ma'an's approach to building a more cohesive, productive, and sustainable community, which provides well-being and happiness to all people in Abu Dhabi. Our model was the result of an inquisitive research and in-depth analysis. It encapsulates five key interconnected themes: A human-centred organisation, community development, collective impact, storytelling, and social construct.

Ma’an Social Impact Model

Engagement

Participation

inclusion

human-centred

As a human-centred organisation, Ma’an always considers the individual. How can we engage people to better understand our community ’s problems, develop solutions and implement new programmes? How can we encourage participation and foster a greater sense of inclusion?

Initiative enablers

Quality of life survey
Ma’an social lab
Join the conversation

community development

Ma’an is committed to engaging partner organisations, raising funds, attracting volunteers, and providing support, resources and training where needed.

Initiative enablers

SOCIAL INVESTMENT FUND
CSR through Ma’an
SOCIAL INCUBATOR & ACCELERATOR

Identify, Link, Deploy.

Develop, Resource, Scale.

ASSETS [Contribution]

collective impact

Ma’an brings together the right ‘community assets’ with members of the community, including those who are vulnerable and experiencing life challenges, to solve complex social challenges and prioritise solutions. This includes understanding the problem or social priority, developing, and implementing practical solutions. This is a collective, coordinated, and collaborative approach to address social challenges focussed on impact.

Initiative enablers

COMMUNITY ENGAGEMENT
SOCIAL CONTRACTING

Asset 1 + Asset 2+

Asset 3 + Asset 4

= IMPACT

evidence of impact

storytelling

Social impact storytelling combines quantitative evidence of impact with compelling individual and family storeys to engage hearts and minds of the audience and inspire continued support. In addition, it enables the evaluation of programme effectiveness and continuous improvement.

Initiative enablers

OUTREACH MANAGEMENT

social construct

Ma’an’s human-centred approach and commitment to community development, collective impact and impact storytelling naturally contributes to a better social construct. This social construct is defined by cohesion, productivity, sustainability of the community, its social service systems and its delivery organisations, as well as by improved health, well-being, and happiness. All Ma’an programmes, with the support of our partners, stakeholders, volunteers, and beneficiaries, are aiming to attain one or more aspects of this social construct.

cohesion

productivity

sustainability

deployed

AED 36M

To support social causes

benefited

724K

Citizens and residents in Abu Dhabi through our programmes, initiatives and services

incubated

New non-for-profits or social enterprises

supported

134

Successful social impact project

hours

16K

Volunteering in Abu Dhabi

Our Journey Towards Social Impact

Download our annual impact reports

Impact Report 2021
TWAG 2020 Impact Report
More than 100 days of real community spirit
Impact Report 2020