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Together, We Stand Strong

RECOGNIZING AND AMPLIFYING PRIVATE SECTOR CONTRIBUTIONS The private sector is a key pillar of Abu Dhabi's social fabric, particularly in times that call for collective social responsibility and action. Together We Stand Strong, is the Authority of Social Contribution Ma'an's dedicated campaign to recognize, mobilize, and amplify private sector contributions to Abu Dhabi's collective response to the current regional situation.

A COORDINATED NATIONAL RESPONSE

Ma’an works closely with the private sector to transform intent into structured and coordinated action. Through established governance mechanisms, the Authority ensures that corporate contributions and initiatives are formally registered and directed toward areas of highest need, in alignment with Abu Dhabi’s social priorities.

Declaring and registering your corporate efforts, whether already delivered or planned, ensures that your support is documented, coordinated, and recognized as part of the Emirate’s collective national response.

WHAT IS CONSIDERED A CONTRIBUTION?

Ma’an recognizes a broad range of private sector contributions...

  • Financial contributions supporting community and social initiatives
  • In-kind support, including goods, equipment, supplies, or services.
    • Pro bono expertise and professional services
    • Operational, logistical, or infrastructure support
    • CSR or social impact programmes delivered independently or in partnership with other entities

All registered contributions are documented through Ma’an’s government led framework to ensure coordination, transparency, and meaningful impact.

WHY ENGAGE THROUGH US

  • Government-led coordination and governance
  • Transparent documentation of private sector contributions
  • Alignment with verified needs and social priorities
  • Reduced duplication and enhanced collective impact
  • Recognition of corporates as partners in Abu Dhabi’s national response

Private sector initiatives

Abu Dhabi Airports

Community Visitor Pass Initiative

A limited time community initiative allowing UAE residents to access airport facilities without a boarding pass, offering a cultural and recreational experience while reinforcing confidence and national pride during a period of disruption.

Aldar Properties

Community and Frontline Support Initiatives

Aldar continues to deliver a wide range of community-focused initiatives, including family-oriented wellness and engagement activities across Abu Dhabi, while supporting customers, students, tourists, People of Determination, SMEs, and frontline heroes. Beneficiaries: Abu Dhabi community, frontliners, and tourists, Aldar customers and residents, SMEs, Abu Dhabi Civil Defense, Zayed Authority.

Miral

Initiative: Local Spotlight by Yas Island

A community driven initiative aimed at supporting and amplifying homegrown UAE small and medium enterprises (SMEs) through storytelling and increased visibility across Yas Island’s digital platforms, strengthening their connection with wider audiences. Beneficiaries: UAE SMEs, Abu Dhabi Community

Deliveroo

Initiative: Riders Grocery Support Initiative

An initiative recognizing the continued commitment of Deliveroo riders through the distribution of thousands of grocery kits containing essential food and household items, reinforcing appreciation and a culture of care. Beneficiaries: Deliveroo Riders in Abu Dhabi

Takalam

Initiative: Digital Mental Health Awareness & Support Initiative

An initiative promoting mental health awareness and offering safe, accessible psychological support through a modern digital platform. Beneficiaries: Abu Dhabi Community

Ellgo

Initiative: Ellgo Relief Hub

A mental health support initiative providing free online counselling sessions for parents and children, ensuring accessible emotional wellbeing support for families. Beneficiaries: Parents and Children within the Abu Dhabi Community

PureHealth

Initiative: Sakina Mental Health Support Services & Al Fareej – Acts of Abu Dhabi

PureHealth delivered 24/7 mental health support through Sakina and community activations under Al Fareej, promoting wellbeing, social connection, and unity across Abu Dhabi.